Since the advent of Apple app store and Google Play Store in the year 2008 the number of apps available on the app store have increased many folds and it has made it impossible to find any one app. but for any app to become successful it is highly important it is noticed by the people who would download it and use for the purpose it is intended for. This is the reason that the marketers like https://theaso.co have started emphasizing on the need of the optimization of the apps so that they can rank higher in the rank while being displayed in the list that you see in the app store in all the major operating system whether it is iOS or it is android.
It is similar to SEO
The steps involved in the optimization of the apps are similar to the search engine optimization as it required the aso marketers to optimize the content of the app that will lead to a better recognition by the app store and thus is given a higher ranking when it is displayed in the app store. When your app is shown in the first few apps the likelihood of getting more traffic to your app and it being downloaded increase considerably.
ASO helps you in many ways
The ASO helps the app to be discovered easily by the potential downloaders. This helps your app to acquire a better position as compared to your competitors. The app will be displayed to the people when they use a particular kind of keyword to search for it. All this is made possible because the marketers create back links as well great attractive graphics that is able to attract the customers and help them choose your app over others.
The main aim of ASO is to make such changes to the app that it becomes more visible on the app store leading to a better response by the people who need to download it.